Today marks another significant milestone in Grove Point’s journey together with Atria. We are thrilled to unveil a new chapter in the evolution of the Grove Point brand. The introduction of the new Grove Point logo and brand elements ensures our identity is instantly recognizable, embodying the Atria value proposition and our collective commitment to serving independent financial professionals. You will notice the new logo in this email and its gradual incorporation across all Grove Point materials in the coming weeks.
New Employee Email Address Format
An important aspect of this brand evolution is a key update that will impact how you connect with Grove Point employees. On November 29, all home office employees will transition to a new email address format: firstname.lastname@atriawealth.com. This update will help unify our communications as members of the Atria family. We encourage you to update your contact records with these new addresses once this change takes place on November 29.
Rest assured, messages sent to the existing @grovepointfinancial.com addresses will be seamlessly forwarded to the new addresses for the next six months, ensuring a smooth transition and minimizing impact to your communications with our team members.
Support and Group Email Addresses
This update does not affect support or group mailboxes at present. You can continue using existing Grove Point domain email addresses for group contacts such as redwood@grovepointfinancial.com and licensing@grovepointfinancial.com.
No Impact on Websites, Stationery or Disclosures
The introduction of our new logo and brand elements does not result in any changes to your websites, stationery or required disclosures. The entity names of Grove Point Investments and Grove Point Advisors remain unchanged, and no action is required on your part in this regard.
Thank you for being an active participant in this exciting journey. Should you have any questions or require assistance, our Help Desk is ready to assist you at techservices@grovepointfinancial.com.